(6 SESSIONS) BRAND STRATEGIST
In today’s global market, it is critical to stand apart from the crowd. We are no longer competing on a local stage, our organization now competes in the global economy. Branding will surely help companies to win the crowd. Branding goes way beyond just a logo or graphic element– branding is the way customers perceives the company. And brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of company’s character that make it identifiable.
A Brand Strategist works to ensure a consistent and effective brand message. You will often need to be forward-thinking to anticipate future trends and success of a product or service. You will develop positioning recommendations, guide market research analysis, and define brand elements and tone. A Brand Strategist will find ways to further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends.
This program will prepare you to have a big picture thinking, storytelling, insights, criteria development tools, and synthesis in the development of the goal; concepting brand purpose, value proposition, brand meaning, archetypes, brand identity; creating brand & marketing strategy; and develop positioning recommendation, guide market research analysis, and define brand elements and tone. It’s all about giving you the knowledge and skills to help your future company compete in this noisy digital and non-digital marketing world.