(FASHION BUSINESS PART III) CREATING MARKETING AND BRANDING STRATEGY FOR YOUR FASHION BRAND
Founder of Havehad
Branding and Marketing is a bridge that connects the intagible things in fashion and lifestyle with the concrete realities of business. As a brand owner or wanted to start a fashion business, you have to understand the important of branding and marketing with considering many aspect in consumer side, such as consumer insights, positioning, competitive advantage, and channel decisions using both theoretical and practical approaches.
In this class you will gain the understanding of basic marketing principles which provide the framework for understanding the importance, value, and impact of marketing and brand management. In particular, you will understand fully the key differences between the marketing and branding of fashion brands and marketing and branding in different industry sectors. At the
At the end off class, our mentor will guide you to develop branding strategy and marketing plan for your fashion brand.
You will learn:
– Marketing Research & Plan
– Strategic Marketing
– Branding Strategy
• How to plan production and its stages • Production Research • Packaging & Delivery —
What to Bring?
– Laptop or Mac
Actionable content marketing strategy for businesses and Guideline in creating ideal content for marketing strategies
– New Fashion Brand Owner and Founder
– Those who want to build their fashion business
– Fashion school’s students
– Students/Fresh Grad with passion in business
– Anyone who interested in fashion business
Ticket Price: IDR 425,000
Bundling Package; IDR 2.000.000 for 6 Classes
(including e-certificate and meals)