(6 SESSIONS) CONTENT WRITER
Content marketing is a quickly growing field. Our research shows the vast majority of marketers are using content marketing. It has turned from the stage of popularity to the stage of necessity. With the development of digital marketing, the need for good content writing and management is increasing by leaps and bounds to gain more leads. Content writing is one of the most effective and easiest method to keep your website or other digital platform informative and updated than any other online tools. With that growth comes opportunities for content writer as an emerging and lucrative career option for many
Content writers need to be well-rounded. While this skill set may seem daunting to newcomers, all that is required to master these traits is practice. You will be specializing in providing relevant content for websites or other digital platforms. Every platforms have specific target audiences and requires different contents. Great contents should contain key words (specific business related terms which internet users might use in order to search for services or products) aimed towards improving a website’s SEO, should deliver values to the customers, enhance website ROI, and manage to make the valuable connection and engagement for customers.
This program will prepare you to develop a long-term and day-to-day content strategy; produce the content for many different types of websites, including blogs, social networks, e-commerce sites, news aggregators, and college websites; and identify as well as execute online ads.