Event CountDown
  • Event Date 2018/07/28  -  10:00 to 13:00
  • Event Venue lingkaran
  • Contact +62 822 1150 2211
  • email contact@lingkaran.co


Chatrine Siswoyo

APAC Marketing and Communications Professional since 2011, previously working with UBER, Twitter, and Philips.




Marketing is always evolving. With the nascent of internet, brands are pushed to be extra creative and exist in all channels. This is where marketing mix comes in. Brands can combine paid, earned, and owned channels to achieve business goals.

In this class, you’ll learn more about the concept of marketing mix and how you can optimize your paid and owned channels.
Both channels can help you to build reputation and extend your brand’s influence through the power of word of mouth. This can include press release, social media mentions, shares and retweets, product reviews, and blog posts authored outside your company, products and services.
You will learn:

– Understanding the concept of marketing mix

– Integrating all channels to achieve business goals

– Where to start to optimize earned and owned channels

– Strategy and tactics for earned and owned channels

Target Learners:

– Entrepreneurs

– Startup Founder

– Digital Marketing Strategist


        Project Output:

Earned and owned marketing strategy




Ticket Price:
Early Bird: IDR 355.500  (Until 13 July)
Normal Price: IDR 395.000

(including e-certificate)

lingkaran HQ

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