Event CountDown
  • Event Date 2017/08/24  -  17:00 to 21:00
  • Event Venue Conclave
    Jalan Wijaya I No. 5C - Kebayoran Baru
  • Contact +62 822 1150 2211
  • email contact@lingkaran.co
Attend

DEVELOPING CREATIVE BRIEF AND CREATIVE PROCESS MANAGEMENT TO HIT A PROJECT’S TARGET

Ryan Dwana

Group Lead Planner at TBWA Indonesia

 

Creative brief is a blue print, a guide, and even a source of inspiration. It helps us to details our objectives, audience/cummunity, message or utillity, context on which we’ll engage, and also timing and budget. In short: the What, Who, Where, and When of our project.

 

In this class, our mentor will guide you to develop creative brief, learn to envision, give values & attributes to the brand; which is an important point in the brand architecture. And then you will learn three important point of Communications Framework. As a Group Lead Planner in a blue-chip multinational advertising agency, Ryan will also share about how to set up the creative process management.

 

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You will learn:

–  Anything on the client side that the creative team should know about.

–  Develop a creative brief that clearly identifies the purpose of the campaign

–  Client services check list • Client Pitching strategy

–  Pre-Pitch Preparation

–  Creating Well-prepared and well-presented Pitch deck

What to Bring?

– Stationery

– Laptop or Mac

 

Project Output:

Creative Brief, Workflow & Managerial Task Plan

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Target Learners:

– Founder and Employee of Creative Agency

– Freelance Designer and Digital Marketeer

– Fresh Grad with passion in Creative Industry

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Ticket Price: IDR 295.000 
Early Bird: 265.000 (Valid through 20/08/2017)

 

(including e-certificate and meals)

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