THE IMPORTANCE OF BRAND FOR 21st CENTURY BUSINESS
Head of Planning of TBWA\Singapore
There are unique challenges for brands in the 21st century, and this is a story about the transformation needed in order to create impactful and disruptive work. Start ups can evolve at a breakneck pace, and flame out just as quickly. So, what can these businesses do to ensure they continue to connect with the world around them. What do 21st century brands of today look like, and what makes them disruptive?
Seriously, WE NEED TO TALK about it.
In this We Need To Talk Session, we will highlight the key characteristics of rising 21st century brands, their biggest challenges, and what businesses need to do differently in order to stay relevant.
We will talk about:
– What does success look like in the 21C – the importance of brand
– From start up to global icons and the shifts necessary to create impact
– How to act and behave like 21st Century Business and why it matters
– Start Up Owners
– University Students
– Employees / Employers
What to bring?
– Open mind
Ticket Price: IDR 150.000
(including e-certificate and light meals)