Digital Mastership

Content Writer – Jakarta

WHAT WILL YOU LEARN

Career Awareness & Creative Writing Essentials

First Hours (120 min.):

  • The role of creative content writers in the industry
  • Creative Thinking Techniques to Develop Ideas
  • How To Build Confidence in Writing Ability
  • Work Flow & Guideline to Write

Second Hours (180 min.):

  • Finding Voice, Style and Point of View
  • Developing Characters and Dialogue
  • Writing Structure and Plot

Deep Dive into Digital Content Marketing

First Hours (120 min.):

  • Marketing Communication Fundamentals
  • How to Understand Customers
  • Market Segmentation, Targeting, and Positioning

Second Hours (180 min.):

  • Digital Media on Marketing Communication
  • Types of Content Marketing
  • Crafting Different type of Content Marketing

Mastering Digital Content Creation

First Hours (120 min.):

  • Understanding web writing
  • Deep dive into Search Engine Optimization (SEO)
  • Content audit and analysis

Second Hours (180 min.):

  • Search Engine Optimization (SEO) Strategy
  • Develop tagline and engaging copy

Managing Creative Projects

Full Day:

  • How to identifies project’s goals
  • How to develop creative brief
  • Crafting different type of content
  • How to develop content strategy, roadmap, and scheduling
Digital Mastership

Digital Marketer – Bandung

WHAT WILL YOU LEARN

Digital Marketing Frameworks, Strategy, & Planning

  • Business and customer development
  • Key concepts of digital marketing
  • Key strategy & planning concepts
  • Target audience and setting objectives
  • Setting the budget
  • Action plan and measurement
  • Iteration & enhancement

Content Marketing & Digital Campaign Strategy

First Hours (180 min.):

  • Getting to know how to talk to humans through content
  • How your brand can succeed using Content Marketing
  • Guideline of designing a content marketing strategy

Second Hours (180 min.):

  • Case study about the Effective Digital Campaign in the industry
  • How to define digital campaign objective
  • How to pick the right target audiences and medium 

Digital Marketing Frameworks, Strategy, & Planning

  • Capture, segment and manage email subscribers
  • Plan and prepare lifecycle marketing strategies
  • Map content and channels to customer’s lifecycle
  • Plan, execute, and measure email marketing campaigns
  • Identify the most relevant retention and referral metrics and KPIs
  • Design a referral campaign or program
  • Iteration & enhancement

SEO & Digital Analytics

First Hours (180 min.):

  •  Key SEO Concepts
  • Keyword Research & Selection
  • Use keyword tools for research
  • Improve page rankings for relevant terms

Second Hours (180 min.):

  • Key Analytics Concepts, Goal Set-up and Account Set-up
  • Goal Configuration & Funnels
  • Explore features and uses of Google Analytics – audience, behavior, conversions, attribution
  • Use Google Analytics to find insights.
  • Real Time Reporting, Intelligence Reporting & Customized Reporting
Digital Mastership

UI/UX Designer – Bandung

WHAT WILL YOU LEARN

Intro to UI/UX design and Human Centered Design

  • Intro to user centered design
  • Learn experience design concept
  • Deep dive into UI/UX design process
  • UI/UX in product development strategy
  • User research strategies
  • Conduct an effective user interview

Synthesizing Research & Creating Personas

  • How to create an affinity map
  • How to map user needs, goals, and pain points
  • Synthesize Research into a Problem Statement
  • Generate hypothesis
  • Validating the asumptions about your persona
  • How to create user persona
  • Define design requirement

Design Process

  • Break down your design concepts
  • Explore several method for wireframes
  • Understand the difference between wire-framing and prototyping
  • Learn the importance prototyping and interaction design
  • Apply sketching techniques

Usability Testing

  • Understand the important of usability testing
  • Practice formulating task scenarios
  • How to testing the products feature
  • Conduct usability test
Digital Mastership

Brand Strategist – Jakarta

WHAT WILL YOU LEARN
  • What is Brand?
  • Consumers are Not Complicated
  • Create Brand That Matters
  • Show, Not Tell
Digital Mastership

Content Writing - Surabaya

WHAT WILL YOU LEARN
  • Content Writer Starter Kit
  • Creative Writing Essentials
  • Marketing Communication Fundamental
  • Understanding Digital Content Ecosystem
  • Mastering Digital Content Creation
  • How to Managing Creative Projects
Digital Mastership

Digital Marketing - Surabaya

WHAT WILL YOU LEARN
  1. The Big Pictures : Digital Marketing Frameworks, Strategy And Planning
  2. Customer Acquisition 1 : Content Marketing
  3. Customer Acquisition 2 : Digital Campaign Strategy
  4. Conversion And Retention 1 : Social Media Management
  5. Conversion And Retention 2 : CRM And Email Marketing
  6. Measurement : Digital Analytics
Digital Mastership

Social Media Marketing - Surabaya

WHAT WILL YOU LEARN
  1. Understanding Social Media Marketing
  2. Analyzing The Ecosystem
  3. Strategic Planning
  4. Content Creation
  5. Utilizing Paid Media
  6. Activating Brand Campaign
Digital Mastership

Brand Strategy - Surabaya

WHAT WILL YOU LEARN
  1. Brand Strategist Essential Skills
  2. Define Brand Purpose
  3. Identify Target Market & Tribe
  4. Define Brand Voice & Sense