1. Understanding Social Media Marketing & Analyzing The Ecosystem

2. Strategic Planning

3. Content Creation

4. Utilizing Paid Media & Activating Brand Campaign

- Understanding Google AdWords Environments - Understanding Categories of keywords - How to Create an Effective Ads - Understanding Ad extensions - Understanding Google AdWords - Campaign Management

1. Brand Strategist Essential Skills

2. Brand Discovery

3. Brand Craft

4. Brand Delivery

SESSION 1: Understanding Opportunities for Content Writers in the Industry

SESSION 2: Unleashing Brand Identity through Storytelling Voice

SESSION 3: Creative Process in Content Writing

SESSION 4:  Personal Presentation

1. How to Analyzing Complexity

2. Mixed Methods Research Design

3. Define Problem Scope & Statement

4. Decision Making Strategies

Intro to UI/UX design and Human Centered Design

• Intro to user centered design
• Learn experience design concept
• Deep dive into UI/UX design process
• UI/UX in product development strategy
• User research strategies
• Conduct an effective user interview

Synthesizing Research & Creating Personas

• How to create an affinity map
  
• How to map user needs, goals, and pain points
• Synthesize Research into a Problem Statement
• Generate hypothesis
• Validating the asumptions about your persona
• How to create user persona
• Define design requirement

Design Process

• Break down your design concepts
• Explore several method for wireframes
• Understand the difference between wire-framing and prototyping
• Learn the importance prototyping and interaction design
• Apply sketching techniques

Usability Testing

• Understand the important of usability testing
• Practice formulating task scenarios
• How to testing the products feature
• Conduct usability test

1. Digital Marketing Frameworks, Strategy & Planning

2. Content Marketing & Digital Campaign Strategy

3. Customer Relationship Management and Email Marketing

4. SEO & Digital Analytics

Part I - How to Elaborate Your Fashion Concept Into Commercial Product

Part II - Developing Effective Process in Producing Your Fashion Product

Part III - Creating Marketing & Branding Strategy for Your Fashion Brand

Part IV - Understanding the Right Strategy to Sell Your Fashion Products

Part V - Developing the Right Business Model for Your Brand

Part VI - Generating Business and Implementation for Your Fashion Brand

• Integration between business model generation using canvas and business plan? 
• Translating business model design into implementation plan 
• Business plan components 
• Business plan financing

• Explore the commercial parameters, techniques and tools of business development 
• Innovation within a particular fashion industry context 
• What is business model & why is it important? 
• What is Fashion Business Environment (Business Landscape or Ecosystem)? 
• How do you generate the right business model?

• Wholesalling and retailing in the fashion business
• Fashion shows and Trade Events
• How to Formulate sales strategy

• Marketing Research & Plan

• Strategic Marketing

• Branding Strategy

• How to plan production and its stages

• Production Research

• Packaging & Delivery

• The elaboration of fashion design concepts, ideas and trends into commercial products

• Articulating brand position, point of view, and unique selling proposition into products to be developed.

• Deep dive into decision-making process
• How to understand the other's viewpoint
• How to break the bad habit of ineffective meetings
• How to facilitate a consensual decision making
  

• Understanding communication up the hierarchy
• Explore the concept of selling ideas
• How to communicate your valuable ideas effectively 
• Learn to sell ideas creatively and professionally
• Elevator pitch best practices

• How to Managing day-today activity 
• How to Track and Reporting Progress 
• How to Managing Risk 
• How to Manage Quality