Brand Strategist – Jakarta

Digital Mastership

  • Conclave Wijaya
  • Jalan Wijaya 1 No. 5C, (Tendean-Wijaya Intersection), RT.7/RW.4, Petogogan, Kebayoran Baru, RT.7/RW.4, Petogogan, Kebayoran Baru, South Jakarta City, Jakarta 12170
  • 24 November 2018

In today’s global market, it is critical to stand apart from the crowd. We are no longer competing on a local stage, our organization now competes in the global economy. Branding will surely help companies to win the crowd. Branding goes way beyond just a logo or graphic element– branding is the way customers perceives the company. And brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of company’s character that make it identifiable.

A Brand Strategist works to ensure a consistent and effective brand message. You will often need to be forward-thinking to anticipate future trends and success of a product or service. You will develop positioning recommendations, guide market research analysis, and define brand elements and tone. A Brand Strategist will find ways to further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends.

This program will prepare you to have a big picture thinking, storytelling, insights, criteria development tools, and synthesis in the development of the goal; concepting brand purpose, value proposition, brand meaning, archetypes, brand identity; creating brand & marketing strategy; and develop positioning recommendation, guide market research analysis, and define brand elements and tone. It’s all about giving you the knowledge and skills to help your future company compete in this noisy digital and non-digital marketing world.

What's this class about?

What is Brand?

  • The role of Brand Strategist in 21st Century business
  • Pillar of Good Brands
  • Why did you start the business? What problems do you need to solved?
24 November 201810:00 AM - 16:00 PM

Consumers are Not Complicated

  • Defining your target audiences: who they are, what are their behaviours and why they behave that way.
  • Methods to define the audience: demographics vs psychographics
01 December 201810:00 AM - 16:00 PM

Create Brand That Matters

  • Defining your product and brand uniquenes.
  • How to create positioning statement and brand proposition as a brand foundation
08 December 201810:00 AM - 16:00 PM

Show, Not Tell

  • Create an idea that relevant with their target audiences
  • Campaign Journey and Execution Plan.
15 December 201810:00 AM - 16:00 PM

Who's the awesome mentor?

Ryan Dwana

Strategy DirectorTCP-TBWA Indonesia

Yulita Alvernia Wijaya

Senior StrategistFlock Company

Rosinsko Hiro Susanto

Strategic PlannerAmbilhati

Athia Dewi Fadhlina

Senior Strategic PlannerMullenLowe Group

What to bring?

Who's this class for?

RP. 3,500,000 per person 24 seats available