Digital Marketer - Jakarta

Digital Mastership

  • Freeware Labs Kemang Coworking Space
  • Jl. Bangka XII No.4, RT.2/RW.7, Pela Mampang, Mampang Prpt., Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12720
  • 03 November 2018

In an attempt to capture a growing and very lucrative online marketplace, many companies are looking to hire qualified digital marketing experts who have the necessary levels of training and experience. That’s why the demand for digital marketing candidates has skyrocketed over the past 10 years.

If you are looking to move across into the digital marketing industry, you will need a proven knowledge and understanding of digital marketing landscape and have a solid interest in digital and emerging technologies.

Whether you work for — or aspire to work for — a startup, agency or large organization, this program will help you to have a fundamental skill-set to become a Digital Marketer. Our mentors will guide you to mastering every specific skills, from how to develop digital marketing strategies, assess the success of a digital marketing strategy, analyze campaigns and identify which campaign works.  It’s all about giving you the knowledge and skills to compete in this fast-moving industry.

What's this class about?

Digital Marketing Frameworks, Strategy & Planning

- Business and customer development
- Key concepts of digital marketing
- Key strategy & planning concepts
- Target audience and setting objectives
- Setting the budget
- Action plan and measurement
- Iteration & enhancement 

03 November 201810:00 AM - 16:00 PM

Content Marketing & Digital Campaign Strategy

- Getting to know how to talk to humans through content
- How your brand can succeed using Content Marketing
- Guideline of designing a content marketing strategy

- Case study about the Effective Digital Campaign in the industry
- How to define digital campaign objective
- How to pick the right target audiences and

10 November 201810:00 AM - 16:00 PM

Customer Relationship Management and Email Marketing

- Capture, segment and manage email subscribers
- Plan and prepare lifecycle marketing strategies
- Map content and channels to customer's lifecycle
- Plan, execute, and measure email marketing campaigns
- Identify the most relevant retention and referral metrics and KPIs
- Design a referral campaign or program

17 November 201810:00 AM - 16:00 PM

SEO & Digital Analytics

- Key SEO Concepts
- Keyword Research & Selection
- Use keyword tools for research
- Improve page rankings for relevant terms

- Key Analytics Concepts, Goal Set-up and Account Set-up
- Goal Configuration & Funnels
- Explore features and uses of Google Analytics – audience, behavior, conversions, attribution
- Use Google Analytics to find insights.
- Real Time Reporting, Intelligence Reporting & Customized Reporting

25 November 201810:00 AM - 16:00 PM

Who's the awesome mentor?

Septhiria Chandra

Digital Marketing

Tami Sabran

Digital Strategy Consultant / CMO of Hira Mindful Apparel

What to bring?

Who's this class for?

RP. 3,500,000 per person No seat available