Social networks are one of the fastest growing industries in the world. Social media marketing is the latest tool within the company arena has displayed a promising rise, the current years. The internet globe is certainly going gaga on it & social networking has revealed a 100% better lead-to-close rate than outbound marketing.
Social Media Specialists are responsible for planning, implementing and monitoring company's social media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. As a Social Media Specialist you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts.
This program will prepare you to understand social media landscape, building social media plan, defining processes and determine KPIs, implementing effective social media activity that contributes to business objectives, innovating with content, tools, influencers and communities, and developing content plan, calendar and ideas.
- Social media in the eye of business
- The life inside social media
- Study Case: Brands on Social Media
- Seeing beneath the tip of iceberg
- Practice: Analyze The People
- Practice: Analyze The Competition
- Communication & digital strategy
- Content planning framework
- Practice: Develop Social Media Strategy
- The art of content in digital ages
- Practice: Content Writing
- Practice: Visual Crafting
- Wisely using social media ads
- Digital media collaboration
- Word of mouth 2.0
Workshop: Tactical Campaign Planning