Brand Strategy - Surabaya

Digital Mastership

  • Satu Atap Co-Working Place
  • Jl. Pacar No.2, Ketabang, Genteng, Kota SBY, Jawa Timur 60272
  • 17 November 2018

In today’s global market, branding goes way beyond just a logo or graphic element,–it is the way customers perceives the company. If you want to achieve a long-term success, your business needs a brand strategy to develop positioning recommendations, guide market research analysis, and define brand elements and tone.

This program will prepare you to have a big picture on thinking, storytelling, insights, criteria development tools, and synthesis in the development of your company goals. Within 4 sessions, you will get a hands-on learning on concepting brand purpose, value proposition, brand meaning, archetypes, and brand identity; including creating brand & marketing strategy.

All in all, it’s all about giving you the knowledge and skills to help your future company compete in this noisy digital and non-digital marketing world. With lingkaran programs, you will gain project-based knowledge and learning experience that can be implemented directly in your daily works, network with the experts and like-minded people across Indonesia, and the opportunity to get into our talent pool (COMING UP!)


What else will you get?

  • Free 1 month Jarvis Store starter pack (an online store platform)

  • Free 3 hours for 3 days for Satu Atap coworking space personal seat

  • 9% OFF for MailTarget PRO 1 pack (a cloud-based marketing automation software solution)

What's this class about?

Brand Strategist Essential Skills

  • The role of Brand strategist in the industry
  • Essentials Creative Thinking Techniques
  • How to Communicating Ideas Effectively
  • How to Effectively Managing Project
17 November 201810:00 AM - 16:00 PM

Define Brand Purpose

  • How to discover Brand Value
  • How to reveal Brand Attributes
  • How to wrap it all up into the story
24 November 201810:00 AM - 16:00 PM

Identify Target Market & Tribe

  • Target Customer Segment Description
  • Target Customer Benefit Hierarchy
  • Understanding Behavioral Drivers
  • Key customer benefits
  • Brand Positioning Framework
01 December 201810:00 AM - 16:00 PM

Define Brand Voice & Sense

  • Defining brand’s archetype
  • Crafting brand’s personality
  • Developing brand’s voice & language
08 December 201810:00 AM - 16:00 PM

Who's the awesome mentor?

Akbar Edo Mahendra

COO PAP Brand Partner

Frans Niko Dimas

CMO PAP Brand Partner

Radityo Suryo Hartanto

CEO PAP Brand Partner

What to bring?

Who's this class for?

RP. 3,500,000 per person 25 seats available