Digital Marketing - Surabaya

Digital Mastership

  • Satu Atap Co-Working Place
  • Jl. Pacar No.2, Ketabang, Genteng, Kota SBY, Jawa Timur 60272
  • 22 November 2018

In an attempt to capture a growing and very lucrative online marketplace, many companies and brands are looking to hire qualified digital marketing experts who have the necessary levels of training and experience. That’s why the demand for digital marketing candidates has skyrocketed over the past 10 years.

This program will get you to earn principal skills of digital marketing; as well as proven knowledge and understanding of digital marketing landscape. In 4 sessions, our mentor will guide you to develop digital marketing strategies, assess the success of a digital marketing strategy, analyze campaigns, and identify which campaign works.

At the end of the program you'll claim the precious skill to compete better in the freelancing scene! With lingkaran programs, you will gain project-based knowledge and learning experience that can be implemented directly in your daily works, network with the experts and like-minded people across Indonesia, and the opportunity to get into our talent pool (COMING UP!)

What else will you get?

  • Free 1 month Jarvis Store starter pack (an online store platform)

  • Free 3 hours for 3 days for Satu Atap coworking space personal seat

  • 24% OFF for MailTarget PRO 1 pack (a cloud-based marketing automation software solution)

What's this class about?

The Big Pictures : Digital Marketing Frameworks, Strategy And Planning

  • Business and Customer Development
  • Key Concepts of Digital Marketing
  • Key Strategy & Planning Concepts
  • Target Audience and Setting Objectives
  • Setting the Budget
  • Action Plan and Measurement
  • Iteration & Enhancement
22 November 201818:30 PM - 21:30 PM

Customer Acquisition 1 : Content Marketing

  • Getting to know how to talk to humans through content
  • Demographics and Psychographics aspect
  • How your brand can succeed using Content Marketing
  • Deep Dive Into Search Engine Marketing
  • Guideline of designing a content marketing strategy
26 November 201818:30 PM - 21:30 PM

Customer Acquisition 2 : Digital Campaign Strategy

  • Case study about the Effective Digital Campaign in the industry
  • How to define digital campaign objective
  • How to pick the right target audiences and medium
  • How to find the consumer’s pain point and passion point
  • How to craft a Unique Selling Proposition
29 November 201818:30 PM - 21:30 PM

Conversion And Retention 1 : Social Media Management

  • Content Creation and Content Outreach
  • Comprehensive overview on Facebook and Instagram Ads
  • Digital Tools for analyse pubic conversations and Future Trends
  • Social Media Management and Reporting Tools
  • The role and structures of social media conversations
  • Key metrics used for analysing instagram, facebook & youtube
  • Create social media marketing strategy & plan
03 December 201818:30 PM - 21:30 PM

Conversion And Retention 2 : CRM And Email Marketing

  • Capture, segment and manage email subscribers
  • Plan and prepare lifecycle marketing strategies
  • Map content and channels to customer & lifecycle
  • Plan, execute, and measure email marketing campaigns
  • Identify the most relevant retention and referral metrics and KPIs
  • Design a referral campaign or program
06 December 201818:30 PM - 21:30 PM

Measurement : Digital Analytics

  • Key Analytics Concepts, Goal Set-up and Account Set-up
  • Goal Configuration & Funnels
  • Explore features and uses of Google Analytics - audience, behavior, conversions, attribution
  • Use Google Analytics to find insights
  • Real Time Reporting, Intelligence Reporting & Customized Reporting
10 December 201818:30 PM - 21:30 PM

Who's the awesome mentor?

Ardy Tanto

Business Developer and FounderNanas Media

Christine Yunita

Brand Strategist, FounderNanas Media

Bintang T.P.

Social Media Strategist & Co-FounderNanas Media

Zahra Margautami

Digital Analyst and FounderGen Z Digital Agency

What to bring?

Who's this class for?

RP. 3,500,000 per person 24 seats available