(FASHION BUSINESS PART III) CREATING MARKETING AND BRANDING STRATEGY FOR YOUR FASHION BRAND
Branding and Marketing is a bridge that connects the intagible things in fashion and lifestyle with the concrete realities of business. As a brand owner or wanted to start a fashion business, you have to understand the important of branding and marketing with considering many aspect in consumer side, such as consumer insights, positioning, competitive advantage, and channel decisions using both theoretical and practical approaches.
In this class you will gain the understanding of basic marketing principles which provide the framework for understanding the importance, value, and impact of marketing and brand management. In particular, you will understand fully the key differences between the marketing and branding of fashion brands and marketing and branding in different industry sectors.
At the end off class, our mentor will guide you to develop branding strategy and marketing plan for your fashion brand.
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