CRAFTING YOUR BRAND STORIES THROUGH CROSS-PLATFORM STORYTELLING TO LEVERAGE YOUR MARKETING
Cross-platform seems the best strategy to follow in a multi-device era to spreading your brand message and it’s value, but if we really want to completely take advantage of how users are now ruling the conversation, then we should start embracing Transmedia. Cross-platform storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms – for entertainment, advertising and marketing, or social change. It’s a powerful tools, immersive and fans-generating machine, because it creates better than other narrative strategies a strong emotional bond between a Brand and its audience.
You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead. How do the professionals develop such expansive narratives? How do they innovatively use different technologies to share the stories, grow audiences and create an active and involved community of fans?
This course is designed for creative professionals, students, or anyone interested in gaining an ‘inside’ understanding of leading industry storytelling practices in contemporary culture using digital and emerging technologies.
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