(GROWTH HACKING PART III : CONTENT MARKETING) CREATE A HUMAN-CENTRIC DIGITAL CONTENT MARKETING
The rise of digital technologies is impacting human behavior on various levels – one of which is how people make purchasing choices. This is why understanding human goals and behaviors in a digital age is very important for designing our content marketing strategy.
In this class, you will find the ultimate guideline to understanding the goals and motivations of our customers and buyers. And then create your own content marketing strategy – starting with the why, the what, the who, when, where and a comprehensive how.
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