MARKETING CAMPAIGN II : HOW TO TRANSLATE YOUR BIG IDEA INTO CREATIVE CAMPAIGN
After we finished crafting our strategy to achieve our objective to our target audiences on the previous class, in this class we will develop more about the creativity in achieving out business objective through making a campaign. It is about thinking beyond border while staying true to the brand itself.
Through this class we will learn about the value of having creativity and how to generate it into comprehensive selling points in our business.
You will learn:
- The importance of Creativity when developing a campaign
- Creative Campaign case study
- Translating a Campaign Brief into a Big Idea
- Crafting a Campaign Line/Tagline
- Develop a Communication Template for your business (Visual Hierarchy, Tone & Voice, Etc)