(DIGITAL MARKETING PART VI) MAXIMIZING SEO TO INCREASE YOUR BRAND ONLINE PRESENCE
Having a strong online presence is an essential component of your digital marketing strategy, that’s why Search Engine Optimization (SEO) is the backbone of your online visibility. SEO work more than just a way to gain more traffic, but it helps you to drive your potential customer into sales.
In this class, you will understand the concept of Search Engine Optimization (SEO) and how you can leverage the key techniques to improve your website’s organic ranking on search engine results pages (SERPS) to drive more traffic, explore keyword research and the process of selecting suitable keywords, create effective content and use meta-tags throughout your website. It also covers key terminology and technical insights necessary to cultivate an effective SEO strategy
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