CROSS-PLATFORM STORYTELLING II : UNDERSTANDING YOUR AUDIENCE

Rp295,000

In the Cross-Platform / Transmedia project, there are three different kind of audience: The “passive” audience, who are just mere spectators of a Transmedia campaign; The “shares”, who are the ones who help the spreadability of the Transmedia narrative; and The prosumers, who don’t limit themselves just to sharing the Transmedia world, but also contribute in enlarging it with new things.

 

In this class, our mentor will guide you to understanding the different audiences that engage with elements of a transmedia experience to help you develop and improve the reach and impact of your storyworld.

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