(DIGITAL MARKETING PART V) UNDERSTANDING GOOGLE ANALYTICS TO GET ACTIONABLE BUSINESS INSIGHTS
Google Analytics is a highly helpful tool to illustrate both quality of leads and areas for improvement. But, let’s clarify what’s your goal and how Google Analytics works, think of it as a giant swimming pool of valuable information that you must tread through for interpretation. If you don’t have goals, you’re just looking at numbers and data that doesn’t mean very much by itself.
This class is designed how to getting actionable insights from different reports based on an ABC structure: Acquisition, Behavior and Conversions. Our mentor will guide you to answer the questions that so many people ask : how to turn all that data into actionable insights. You will explore the different features of Google Analytics, and collected a list of the must-have settings to speed up data analysis and website optimization.
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