UNDERSTANDING AND DEVELOPING STRATEGIC PLANNING FOR CREATIVE SERVICE-BASED BUSINESS
Attaining strategic maturity in a design studio, digital agency, or other types of creative service agency is not easy. A studio that wants to achieve it must see a strategy as an ongoing process, a long-term effort both to improve its performance and adding value for clients and customers.
To achieve this, you must consider many aspects. Every effort must be focused directly on achieving real business results. Studio or agency with mature strategic programs always design their strategy to include both organizational (internal) goals and competitive (external) goals in their strategic planning processes — and they compel formal engagement between the two.
In this class, Zinnia Sompie will guide you how to develop a strategic plan, whatever your type of creative service agency is. The discussion within this class will be very relevant as it concerns the fundamentals aspect; from Project Management & Managing the Team, Contract & Structure (Budgeting, Pricing & Contract), Competitor and Positioning, Discover the True Pin-points of Clients, Managing the Handover Process & Copyright in a Pitch and more
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