HOW TO BUILD COST-EFFECTIVE MARKETING STRATEGY FOR YOUR BRAND
In this class, you’ll learn more about the concept of marketing mix and how you can optimize your paid and owned channels. Both channels can help you to build reputation and extend your brand’s influence through the power of word of mouth. This can include press release, social media mentions, shares and retweets, product reviews, and blog posts authored outside your company, products and services.
You will learn:
– Understanding the concept of marketing mix
– Integrating all channels to achieve business goals
– Where to start to optimize earned and owned channels
– Strategy and tactics for earned and owned channels
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