Event CountDown
  • Event Date 2018/04/19  -  17:00 to 21:00
  • Event Venue Kolega x Markplus
  • Contact +62 822 1150 2211
  • email [email protected]
Attend

MARKETING CAMPAIGN I : HOW TO CREATE AN EFFECTIVE MARKETING STRATEGY FOR YOUR BUSINESS


Ryan Dwana

‎Strategy Director at TCP-TBWA Indonesia

 

 

Marketing campaigns promote a product through different media, including television, radio, print, and online platforms. Campaigns don’t have to rely solely on advertising and also including demonstrations, word of mouth, and other interactive techniques. Business operating in highly competitive markets may initiate frequent marketing campaigns and devote significant resources generating brand awareness and sales. Creating effective campaign could be very tricky. We need to really understand both our objective and our audiences.
We need to craft our strategy to achieve our goal through the campaign. In this class we will learn what aspects could boost our campaign effectively, how to generate the right strategy, and how do we finally reach our business target.
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You will learn:
  •  Case study about the Effective Campaign in the industry
  • How to define campaign objective
  • How to pick the right target audiences
  • How to find the consumer’s pain point and passion point
  • How to craft a Unique Selling Proposition
  • How to define the Campaign Medium/Channel

 

 

 

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What to Bring?
  • Stationery
  • Laptop/Mac
  • Questions about business

Project Output:

Campaign Brief Canvas/Template

Target Learners:
  •  Start Up Owners
  • University Students
  • Employees / Employers

 

Privileges:

Get free Kolega All Access Card

Click here to know more about the benefit.

 

 

 

 

 

 

 

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Ticket Price: IDR 395.000

(including e-certificate and meals)

Kolega x Markplus

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