DIGITAL MARKETING PART I : BUILDING EFFECTIVE DIGITAL MARKETING STRATEGY FOR YOUR BUSINESS
Founder of Mailtarget.co
Effective digital marketing starts with a planned and well-informed marketing strategy. A good strategy helps you define your vision, mission and business goals, and outlines the steps you need to achieve these goals. To be able to reach that, exploring how to harness the power of digital within the context of your organization’s marketing strategy is a very essential step.
In this class, you will gain the fundamental understanding of the core principles of digital marketing, and knowledge that will help you to able distinguish between traditional and digital techniques.Also, our mentor will guide you to identify your means by considering your budget, human resources and channels.
At the end of class, you will develop your own digital marketing strategy template and how to analyze digital marketing research report.
You will learn:
– Introduction to Strategy and Planning
– Key Concepts of Digital Marketing
– Traditional & Digital Communications
– Digital Communications & Digital Channels
– Budget & Resourcing
– Strategy Formulation & Plan
What to Bring?
– Laptop or Mac
Your Digital Marketing Strategy & Plan
– New Startup Founder
– CMO, Marketing Director and Marketing Manager
– Students/Fresh Grad with passion in business
– Anyone who interested in digital marketing
Ticket Price: IDR 395.000
(including e-certificate and meals)