BRANDING STRATEGY III : DEFINING YOUR BRAND STORY & PERSONALITY
Brand voice is what you say and how you say it that will differentiate and resonate. It’s all about how your brand be heard, how your brand be recognized, and how your brand be remembered. To builds deep emotional connections with customers, you have to discover your brand archetype, pesonality, voice, and the language you should use to communicate with customers.
In this class, our mentor will guide you to how crafting your brand’s story in a consistent and compelling manner. At the end of this class, you will learn about the important tools for crafting your brand voice and create a campaign plan.
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