A good content is nothing without a good strategic plan to execute it. In today’s business, every business owner should understand and have the ability to engage and attract their target audience or customer in social media with different engaging types of content. It is very important for you to understand what social media marketing is and how it has evolved, understand the different types of KPIs and how to use them for your social media activities, develop social listening to understand customer preferences and competitor actions and who your influencers are.

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But how do you decide what type of content that works? and how do you plan about the topic, platform and format that you will used? This class is designed to answer the three important questions mentioned above. In this class, our mentor will guide you through a hands-on project to develop social media content plan that you can apply in your business.