HOW TO START YOUR E-COMMERCE: INTRODUCTION TO DATA ANALYTICS

Christian Sutardi (COO of Fabelio) and Akhmad Reiza (UI Designer of Fabelio)

Guest mentor: Raditya Pramana (Associate of IMJ Partners)

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The Internet has changed our lives. It has changed the way we consume news, communicate with others and shop or sell things.

It’s never been easier to become a seller than now. And it’s never been easier to become a better seller day by day – just through the power of data. The Internet allows us to collect, measure and analyse huge amounts of data which offline retailers can only dream of.

You will learn the importance of data in eCommerce and how it can help your business.  This class crafted specifically for non-tech people – for you who are interested in scaling up you small sized online business (Instagram sellers, Tokopedia sellers, and any other market places) or digitalized your offline business.

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You will learn:

– Indonesia’s amazing internet story

– Insightful insider views on Indonesia’s eCommerce industry

– How to measure and understand basic eCommerce KPIs (CR, CTR, CPC, CPM, and CPA)

– Basic paid marketing channels

– How to set up basic Google Analytics

– How to read and act on eCommerce analytics and data

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What to bring?

– Laptop

– Gmail account

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Privileges:

– Consultation session after class (how to start up)

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Ticket Price: IDR 350,000

(including certificate and meals)