II. VALUE PROPOSITION DESIGN: HOW TO CREATE PRODUCTS & SERVICES THAT CUSTOMERS WANT?

Wendy Pratama

Founder of lingkaran

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A value proposition is where your company’s products / services offer intersects with your customer’s desires. It’s the magic fit between what you make and why people buy it. Your value proposition is the crunch point between business strategy and brand strategy.

The heart of Value Proposition Design is about applying Tools to the messy Search for value propositions that customers want and then keeping them aligned with what customers want in Evolve.

Value Proposition Design shows you how to use the Value Proposition Canvas to Design and Test great value propositions in an iterative search for what customers want. Value proposition design is a never-ending process in which you need to Evolve your value proposition(s) constantly to keep it relevant to customers.

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You will learn:

– Understand The Patterns of Value Creation

– Leverage Your Experience and Skills

– Avoid Wasting Time with Ideas That Won’t Work

– How to use Value Proposition Design?

– Creating Value Proposition – Canvas Workshop

– Value Proposition – Design Workshop

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Ticket Price: IDR 350,000

(including certificate, learning materials, and snacks)

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Click here for registration of the whole session, ‘How to Kickstart Your Business Idea’ Master Class (and get 10% discount)