Event CountDown
- Event Date 2016/10/29 - 13:00 to 16:00
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Event Venue Cre8 & CoWork
Level 13-A, Metropolitan Tower, Jl. R.A Kartini - TB Simatupang Kav. 14, Cilandak - Contact +62 812 1098 1048
- email [email protected]
STORYTELLING: WHY SHOULD PEOPLE TRUST YOUR BRAND?
Tania Amalia
Public Relations Director of Leo Burnett
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An exciting idea that leads to become a startup will be meaningless if you don’t know how to tell the story of your brand. Defining the brand personality is the first step in gaining trust of the respective stakeholders, whether it’s driving customer acquisition or attracting partners and investors.
This workshop will help you define your brand identity and assess the right platform and tools to deliver your story to the right audience.
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You will learn:
– Understanding the core values of communication strategy
– Defining brand persona and identity
– Assessing target audience characters
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Project Output:
Developing communications strategy to introduce new brand —
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Target Learners:
– First jobber within communication or marketing field
– Creative entrepreneurs
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What to bring?
– Laptop
– 100 words essay on your brand or company profile
– 100 words essay on aspirational brands that you choose as role model
– Coloring pens
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Ticket Price: IDR 295,000
(including certificate and light meals)