Analytics Director at Mirum

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You will definitively be able to identify new marketing opportunities by looking at your Google Analytics report, see if the line is going up or down. But devising new ways to use this data to maximize profits is a different thing. You need to do the real analysis, questioning your marketing idea, testing hypotheses and drawing conclusions.

In this interactive class, you will learn about the the diferences between Reporting and Analysis and understanding the right metrics and dimensions of your audience. Our mentor will also guide you to focus on what you need to track and tspeed up your data analysis, because the quicker you can analyze your analytics data, the faster you can act.