Event CountDown
  • Event Date 2018/09/26  -  18:30 to 21:30
  • Event Venue Conclave Bandung, Greko Creative Hub, Jl. Jendral Ahmad Yani No.134-136, Malabar, Lengkong
  • Contact +62 822 1150 2211
  • email [email protected]
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(BANDUNG – 4 SESSIONS) BRAND STRATEGIST

 

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DateDay Time
26, 29 September, 3 and 6 October 2018 Every Wed and Sat 18.30 – 21.30 and 10.00 – 16.00

In today’s global market, it is critical to stand apart from the crowd. We are no longer competing on a local stage, our organization now competes in the global economy. Branding will surely help companies to win the crowd. Branding goes way beyond just a logo or graphic element– branding is the way customers perceives the company. And brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of company’s character that make it identifiable.

A Brand Strategist works to ensure a consistent and effective brand message. You will often need to be forward-thinking to anticipate future trends and success of a product or service. You will develop positioning recommendations, guide market research analysis, and define brand elements and tone. A Brand Strategist will find ways to further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends.

This program will prepare you to have a big picture thinking, storytelling, insights, criteria development tools, and synthesis in the development of the goal; concepting brand purpose, value proposition, brand meaning, archetypes, brand identity; creating brand & marketing strategy; and develop positioning recommendation, guide market research analysis, and define brand elements and tone. It’s all about giving you the knowledge and skills to help your future company compete in this noisy digital and non-digital marketing world.

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WHAT YOU’LL LEARN

– The role of Brand Strategist in the industry
– Essentials Creative Thinking Techniques
-How to Communicating Ideas Effectively
– How to Effectively Managing Project

Session 1:

– Discover Brand Value & Purpose
– Identifying Target Market And Audience

Session 2:
– Crafting Brand Identity
– Developing Brand Guideline and System

Session 1:

– Developing Brand Experience
– Developing Brand Visual Style

Session 2:

– Deep Dive into Digital Branding
– Managing Design Production

– Developing Campaign Strategy
– Developing Content Creation
– Social Media Activation & Management
– Brand Maintenance

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MEET YOUR MENTORS

in collaboration with


Bayu Rengga Mauludy

Creative Director of POT Branding House

<strong>Alby Padmakusumah</strong>

Alby Padmakusumah

Managing Director of POT Branding House

<strong>Ihsan M Farhan</strong>

Ihsan M Farhan

Design Director of POT Branding House

<strong>Aulia Akbar</strong>

Aulia Akbar

Sr. Graphic Designer / Brand Designer of POT Branding House

<strong>Zidah Noerwenda</strong>

Zidah Noerwenda

Public Relations / Communication Strategist of POT Branding House

 

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IDR 4.200.000

(Psst.. we are happy to invite you to join our brand new program that we are excited to announce, with these beneficials!)

IDR 1.850.000

Including:

  • Certificate
  • Learning materials and tools
  • Meals in every sessions
  • Opportunities to get into our talent pool (COMING UP!)

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STILL UNDECIDED?

 In order to build an impactful brand in today’s crowded market, many companies put a strategy in place and hire a Brand Strategist –a person who knows better about customer and brand visibility. A brand strategist can play a pivotal role within an organisation, they responsible for the overall image of a product and maintain brand integrity across all company marketing initiatives and communications. 

No prior experience or qualifications required. If you have an interest in digital marketing and seeking to develop your skills to enter the workplace or looking to change careers, this course is suitable for you.

– A Laptop or Mac is required

– No software is required in advance of the course (all software used in the course is free or has a demo version)

We’re sorry to inform you that every purchase that you made is non-exchangeable and non-refundable. You also can’t hand over your seat to other poeple, its because of the integrated tasks and projects that we’ve been crafting for this program. Just like if you buy a plane ticket, could you do it? 🙂

A class will get postponed if the there’re less than 5 participants per class until 2-day before the class. Technically we will inform you about this information on 1-day before the class. If the class get postponed, you can transfer your purchase to other classes or you can get your refund back at maximum 7 working days after the actual schedule of the current class.

Conclave Bandung, Greko Creative Hub

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