Event CountDown
  • Event Date 2018/10/13  -  13:00 to 16:00
  • Event Venue Conclave Wijaya,Jalan Wijaya 1 No. 5C
  • Contact +62 822 1150 2211
  • email [email protected]
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(4 SESSIONS) BRAND STRATEGIST

 

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DateDay Time
13, 20, 27 October, and 3 November 2018 Every Sat 13.00 – 16.00

In today’s global market, it is critical to stand apart from the crowd. We are no longer competing on a local stage, our organization now competes in the global economy. Branding will surely help companies to win the crowd. Branding goes way beyond just a logo or graphic element– branding is the way customers perceives the company. And brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of company’s character that make it identifiable.

A Brand Strategist works to ensure a consistent and effective brand message. You will often need to be forward-thinking to anticipate future trends and success of a product or service. You will develop positioning recommendations, guide market research analysis, and define brand elements and tone. A Brand Strategist will find ways to further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends.

This program will prepare you to have a big picture thinking, storytelling, insights, criteria development tools, and synthesis in the development of the goal; concepting brand purpose, value proposition, brand meaning, archetypes, brand identity; creating brand & marketing strategy; and develop positioning recommendation, guide market research analysis, and define brand elements and tone. It’s all about giving you the knowledge and skills to help your future company compete in this noisy digital and non-digital marketing world.

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WHAT YOU’LL LEARN

– The role of Brand Strategist in 21st Century business
– Pillar of Good Brands
– Why did you start the business? What problems do you need to solved?

– Defining your target audiences: who they are, what are their behaviours and why they behave that way.
– Methods to define the audience: demographics vs psychographics

– Defining your product and brand uniquenes.
– How to create positioning statement and brand proposition as a brand foundation   

– Create an idea that relevant with their target audiences
– Campaign Journey and Execution Plan.

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MEET YOUR MENTORS

 

<strong>Ryan Dwana</strong>

Ryan Dwana

Strategy Director at TCP-TBWA Indonesia 

<strong>Yulita Alvernia Wijaya</strong>

Yulita Alvernia Wijaya

Senior Strategist at Flock Company

<strong>Rosinsko Hiro Susanto</strong>

Rosinsko Hiro Susanto

Strategic Planner at Ambilhati

<strong>Athia Dewi Fadhlina</strong>

Athia Dewi Fadhlina

Senior Strategic Planner at MullenLowe Group

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IDR 4.200.000

(Psst.. we are happy to invite you to join our brand new program that we are excited to announce, with these beneficials!)

IDR 3.500.000

Including:

  • Certificate
  • Learning materials and tools
  • Meals in every sessions
  • Opportunities to get into our talent pool (COMING UP!)

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STILL UNDECIDED?

 In order to build an impactful brand in today’s crowded market, many companies put a strategy in place and hire a Brand Strategist –a person who knows better about customer and brand visibility. A brand strategist can play a pivotal role within an organisation, they responsible for the overall image of a product and maintain brand integrity across all company marketing initiatives and communications. 

No prior experience or qualifications required. If you have an interest in digital marketing and seeking to develop your skills to enter the workplace or looking to change careers, this course is suitable for you.

– A Laptop or Mac is required

– No software is required in advance of the course (all software used in the course is free or has a demo version)

A class will get postponed if the there’re less than 5 participants per class until 2-day before the class. Technically we will inform you about this information on 1-day before the class. If the class get postponed, you can transfer your purchase to other classes or you can get your refund back at maximum 7 working days after the actual schedule of the current class.

Conclave Wijaya

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