Building a brand is one of the great challenges that goes alongside building a company. In some cases, it’s totally neglected or put on the back burner. Some of you maybe have no time to build a brand and it’s understandable. But the thing is you’re building a brand whether you know it or not. Brand is more than just “what people think of a company”. Brand is also what your company stands for, what it values, and what helps guide the company.

In a huge variety of brands offering similar products or services, how do you separate yours from the competition? How can you make your customers love your brand? Having a deeper sense of purpose is the greatest of all human needs. We all want our lives to have meaning and to feel like we are doing what we are passionate about. Building your brand around an inspirational core purpose is a pathway to greater meaning and influence.