CRISIS MANAGEMENT: LEARN TO PREPARE YOUR BUSINESS FOR WHEN CRISIS HITS
Senior Consultant at Maverick
When one thinks of United Airlines, what readily comes to mind is its string of “breathtakingly bad” crisis management cases. Earlier this year, a video of 69-year-old David Dao being forcibly dragged off a United flight went viral and the management struggled to contain the damage.
Conversely, another airline was praised for its “textbook crisis management” when one of its aircraft crashed on the way from Surabaya to Singapore in 2014. This was AirAsia.
What led to such stark difference in how the two airlines managed their respective crises and issues?
This workshop is designed to equip participants with crisis response capability so that they are able to identify early warning signals and, where possible, prevent crisis from happening.
The workshop also comes with hands-on exercises designed to get participants in real life crisis cases, emphasizing on how to manage the situation, as well as communicate timely and effectively to the public and other relevant stakeholders.
You will learn:
– Understand the anatomy of a crisis
– Understand the dual track of crisis management
– Understand the key communications documents during a crisis
What to Bring?
Working knowledge of crisis management, including:
– Sample holding statement
– Sample standby statement
– Mock-up press conference and media drills
This beginner workshop is perfect for PR practitioners and management members who are keen to learn about what crisis is and how to prepare their business for one.
EARLY BIRD: 265.000 (Valid Through 10/07/2017)
Ticket Price: IDR 295.000
(including e-certificate and light meals)