Event CountDown
  • Event Date 2015/12/16  -  19:00 to 21:00
  • Event Venue Conclave
    Jalan Wijaya I No. 5C - Kebayoran Baru
  • Contact +62 821 2437 0715
  • email contact@lingkaran.co


Mahanugra Kinzana

Co-Founder of Negarawan and a multi-brands fashion retail holding

Negarawan, a men’s Tenun and Batik attire manufacturer that resembles the legit look of ‘pejabat’ and businessmen, has been able to create nationwide branding awareness within its first year (Timika is being the furthest). One of the main reason is because of its successful branding.

The importance of branding should never be underestimated.  This may seem like an obvious statement but unfortunately it tends to be one of the most overlooked aspects of starting a business with independent designers. Learn from Negarawan’s co-founder about branding creation and development. You will also learn how to reinvigorate a boring and common product into something fresh and super-wanted.

This class is suitable for young SME entrepreneurs and consumer’s goods entrepreneurs.

You will learn:

– Branding management

– The art of branding; with Negarawan as the case study

– Learn how to create a nationwide-branding awareness.

– Re-branding project; turn a ‘red ocean’ product into a ‘blue ocean’ product


– Free Negarawan products for the winning team of contested re-branding project

What to bring?

– Your own ideas. We will discuss together in the class

Ticket Price: IDR 150,000

(including certificate, tools, materials, and light meals)

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