Ryan Dwana Group Lead Planner at TBWA Indonesia — — – Creative brief is a blue print, a guide, and even a source of inspiration. It helps us to details our objectives, audience/cummunity, message or utillity, context on which we&#...
Tami Sabran Senior Analyst at Catalyst Strategy — — – Everyone knows that social media is a powerful tool to brands disseminate the promotional message and increase brand awareness. But not everyone understands how to manage prope...
Muhamad Irfan Agia, S.Psi., M.Sc Behavioral Scientist at REA Group-Asia — — – The best practice to sell your product is the one which match the most to the needs of your customer. Learning the behavior of your consumer will help y...
Rahmatullah Akbar Strategic Planner at Mirum — — – Interaction is a key of any relationship, including transaction. By understanding the process, interaction can be improved. You will also be able to identify the change caused by ...