Event CountDown
  • Event Date 2018/02/25  -  10:00 to 13:00
  • Event Venue Conclave Simatupang
  • Contact +62 822 1150 2211
  • email [email protected]
Attend

BRANDING STRATEGY II : IDENTIFYING YOUR TARGET MARKET AND AUDIENCE


POT Branding House

Integrated Branding House

 

 

—

—

–

You can only create successful products or service when you know who the target market you are headed. It’s critical to understand as much as you can about the core target customer segment to whom the brand is intended to appeal.
In this class, you will learn a complete know-how to identify your target market, understanding their needs, motivations, attitudes, and preferences.
 —
You will learn:

• Target Customer Segment Description

• Target Customer Benefit Hierarchy

• Behavioral Drivers (needs, motivations, attitudes, and preferences)

• Key customer benefits (functional, emotional, experiential and self-expressive)

• Brand Positioning Framework

• Desired Target Customer Associations with the Brand

 

 

 

\ —
What to Bring?

Stationary

 –

Project Output:

Planning to enter new markets or serve a new customer segment

Target Learners:

– Entrepreneurs

– Brand makers

– Business students

– Anyone who interested in communication strategy for business

] —
Ticket Price: IDR 395.000

(including e-certificate and meals)

,,,
Share now