Marketing campaigns promote a product through different media, including television, radio, print, and online platforms. Campaigns don’t have to rely solely on advertising and also including demonstrations, word of mouth, and other interactive techniques. Business operating in highly competitive markets may initiate frequent marketing campaigns and devote significant resources generating brand awareness and sales.

Creating effective campaign could be very tricky. We need to really understand both our objective and our audiences. We need to craft our strategy to achieve our goal through the campaign. In collaboration with TBWA\Indonesia, in this class we will learn what aspects could boost our campaign effectively, how to generate the right strategy, and how do we finally reach our business target.