Event CountDown
- Event Date 2017/08/24 - 17:00 to 21:00
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Event Venue Conclave
Jalan Wijaya I No. 5C - Kebayoran Baru - Contact +62 822 1150 2211
- email [email protected]
DEVELOPING CREATIVE BRIEF AND CREATIVE PROCESS MANAGEMENT TO HIT A PROJECT’S TARGET
Ryan Dwana
Group Lead Planner at TBWA Indonesia
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Creative brief is a blue print, a guide, and even a source of inspiration. It helps us to details our objectives, audience/cummunity, message or utillity, context on which we’ll engage, and also timing and budget. In short: the What, Who, Where, and When of our project.
In this class, our mentor will guide you to develop creative brief, learn to envision, give values & attributes to the brand; which is an important point in the brand architecture. And then you will learn three important point of Communications Framework. As a Group Lead Planner in a blue-chip multinational advertising agency, Ryan will also share about how to set up the creative process management.
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You will learn:
– Anything on the client side that the creative team should know about.
– Develop a creative brief that clearly identifies the purpose of the campaign
– Client services check list • Client Pitching strategy
– Pre-Pitch Preparation
– Creating Well-prepared and well-presented Pitch deck
What to Bring?
– Stationery
– Laptop or Mac
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Project Output:
Creative Brief, Workflow & Managerial Task Plan
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Target Learners:
– Founder and Employee of Creative Agency
– Freelance Designer and Digital Marketeer
– Fresh Grad with passion in Creative Industry
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Ticket Price: IDR 295.000
Early Bird: 265.000 (Valid through 20/08/2017)
(including e-certificate and meals)