Event CountDown
- Event Date 2018/10/16 - 18:30 to 21:30
- Event Venue Conclave Bandung, Greko Creative Hub, Jl. Jendral Ahmad Yani No.134-136, Malabar, Lengkong
- Contact +62 822 1150 2211
- email [email protected]
(BANDUNG – SESSIONS) DIGITAL MARKETER
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Date | Day | Time |
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16, 20, 23, and 27 October 2018 | Every Tue and Sat | 18.30 – 21.30 and 10.00 – 16.00 |
In an attempt to capture a growing and very lucrative online marketplace, many companies are looking to hire qualified digital marketing experts who have the necessary levels of training and experience. That’s why the demand for digital marketing candidates has skyrocketed over the past 10 years.
If you are looking to move across into the digital marketing industry, you will need a proven knowledge and understanding of digital marketing landscape and have a solid interest in digital and emerging technologies.
Whether you work for — or aspire to work for — a startup, agency or large organization, this program will help you to have a fundamental skill-set to become a Digital Marketer. Our mentors will guide you to mastering every specific skills, from how to develop digital marketing strategies, assess the success of a digital marketing strategy, analyze campaigns and identify which campaign works. It’s all about giving you the knowledge and skills to compete in this fast-moving industry.
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WHAT YOU’LL LEARN
– Key concepts of digital marketing
– Key strategy & planning concepts
– Target audience and setting objectives
– Setting the budget
– Action plan and measurement
– Iteration & enhancement
– Getting to know how to talk to humans through content
– How your brand can succeed using Content Marketing
– Guideline of designing a content marketing strategy
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Second Hours (180 min.):
– Case study about the Effective Digital Campaign in the industry
– How to define digital campaign objective
– How to pick the right target audiences and
medium
– Plan and prepare lifecycle marketing strategies
– Map content and channels to customer’s lifecycle
– Plan, execute, and measure email marketing campaigns
– Identify the most relevant retention and referral metrics and KPIs
– Design a referral campaign or program
– Key SEO Concepts
– Keyword Research & Selection
– Use keyword tools for research
– Improve page rankings for relevant terms
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Second Hours (180 min.):
– Key Analytics Concepts, Goal Set-up and Account Set-up
– Goal Configuration & Funnels
– Explore features and uses of Google Analytics – audience, behavior, conversions, attribution
– Use Google Analytics to find insights.
– Real Time Reporting, Intelligence Reporting & Customized Reporting
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MEET YOUR MENTORS
in collaboration with
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IDR 3.500.000
(Psst.. we are happy to invite you to join our brand new program that we are excited to announce, with these beneficials!)
IDR 1.850.000
Including:
- Certificate
- Learning materials and tools
- Meals in every sessions
- Opportunities to get into our talent pool (COMING UP!)
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STILL UNDECIDED?
– No software is required in advance of the course (all software used in the course is free or has a demo version)