Effective digital marketing starts with a planned and well-informed marketing strategy. A good strategy helps you define your vision, mission and business goals, and outlines the steps you need to achieve these goals. To be able to reach that, exploring how to harness the power of digital within the context of your organization’s marketing strategy is a very essential step.

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In this class, you will gain the fundamental understanding of the core principles of digital marketing, and knowledge that will help you to able distinguish between traditional and digital techniques.Also, our mentor will guide you to identify your means by considering your budget, human resources and channels.

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At the end of class, you will develop your own digital marketing strategy template and how to analyze digital marketing research report.