Event CountDown
- Event Date 2018/04/19 - 17:00 to 21:00
- Event Venue Kolega x Markplus
- Contact +62 822 1150 2211
- email [email protected]
MARKETING CAMPAIGN I : HOW TO CREATE AN EFFECTIVE MARKETING STRATEGY FOR YOUR BUSINESS
Ryan Dwana
Strategy Director at TCP-TBWA Indonesia
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Marketing campaigns promote a product through different media, including television, radio, print, and online platforms. Campaigns don’t have to rely solely on advertising and also including demonstrations, word of mouth, and other interactive techniques. Business operating in highly competitive markets may initiate frequent marketing campaigns and devote significant resources generating brand awareness and sales. Creating effective campaign could be very tricky. We need to really understand both our objective and our audiences.
We need to craft our strategy to achieve our goal through the campaign. In this class we will learn what aspects could boost our campaign effectively, how to generate the right strategy, and how do we finally reach our business target.
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You will learn:
- Case study about the Effective Campaign in the industry
- How to define campaign objective
- How to pick the right target audiences
- How to find the consumer’s pain point and passion point
- How to craft a Unique Selling Proposition
- How to define the Campaign Medium/Channel
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What to Bring?
- Stationery
- Laptop/Mac
- Questions about business
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Project Output:
Campaign Brief Canvas/Template
Target Learners:
- Start Up Owners
- University Students
- Employees / Employers
Privileges:
Get free Kolega All Access Card
Click here to know more about the benefit.
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Ticket Price: IDR 395.000
(including e-certificate and meals)