MAXIMIZING TREND FORECASTING TO COMPETE IN DESIGN INDUSTRY

Tri Anugrah & Achmad Kafin Noe’man | BD+A Design

Creative Director + Lead Trend Researcher & Trend Researcher

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A good product doesn’t come in a blink of an eye. It takes a lot of effort and time in order to make it happen. And by the time your product development phase / ‘experiment’ is done, you have to be sure that it will sell well in the market! So, this means you have to be able to predict the market in advance. But, how can you be sure that you are going in the right direction while developing such products of the future? A study in trend forecasting is the right answer for your problem.

This seminar aims to provide information about the global upcoming trend to the designers or creative entrepreneurs in Indonesia. The information given throughout the seminar will be very beneficial for the participants as it will give them more forward-looking-insights and inspirations to enrich their creative or product development process. Furthermore, this seminar will show that an understanding in varied cultures and distinct viewpoints with an aim to get to the root of everyday things, behaviours and actions will be the key point in spotting the trend shifting in the community.

So far, the trend forecasting activity has helped big companies to maximize their sales target because they ‘know’ what the market wants in the right time! If those brands can do it, so can you!

This method can be applied for Fashion, Product, and Visual Communication Design and suitable for design students, professional designers, and creative entrepreneurs.

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You will learn:

– How trend forecasting works

– 2017/2018 trend forecast themes

– How to apply the 2017/208 trend forecasting result

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Privileges:

– Special offer for the printed edition of 2017/18 Trend Forecasting Book *TBC

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Ticket Price: IDR 150,000

(including certificate and light meals)