Ryan Dwana Strategy Director at TCP-TBWA Indonesia — — – Marketing campaigns promote a product through different media, including television, radio, print, and online platforms. Campaigns don’t have to rely solely on adver...
Dimas Novriandi JENIUS Social & Brand Activation Lead — — – After we finished crafting our strategy to achieve our objective to our target audiences on the previous class, in this class we will develop more about the cre...
Adinda Julia Nugroho Digital Marketing Specialist at Astra International — — – We have finished creating our strategy for an effective campaign and have used our creativity for development and reaching our target audiences. ...
-h- Effective marketing is often what separates rapidly growing companies from slow-growing or stalled companies that started at the same time, serve the same market and offer similar merchandise. Companies such as Gillette, Frito-Lay and Coca-Cola have...
-h- – Want to provide value to your customers? For God’s sake, create an experience! Not a gimmick. Whether you’re designing a new product, service, or customer experience, it’s important to first understand how certain types of people exper...
— – In this session, you will comprehensively learn Design Research, from methodology, strategies, and tools. You will also be guided for creating interview and observation guideline to gather focused and qualitative textual data. At th...
— – In this session, you will practically learn and experience design process. Our mentor will guide you to explore best practice on how to identify problems, strategizing project approach, and framing design challenge. At the end of th...
— – In this session, you will learn about how to synthesizing your research findings through various framework, from maping user needs, their pain points, habits and goals. And translate all that findings into insight statement through ...
— – After following three previous sessions, in this session, you will experiment with methods to prototype products and services. Our mentor will guide you to understand every critical step in gaining valuable feedback from the people ...
— – How does Facebook and Instagram fit in with your marketing strategy? In what ways do you reach the target group? How do you make campaigns measurable and do you set up an effective ‘sales funnel’? And how do you r...