Event CountDown
- Event Date 2016/06/01 - 18:30 to 21:00
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Event Venue Coworkinc
WIMO Building 3rd floor Jalan Kemang I No. 7 - Kemang - Contact +62 812 1098 1048
- email [email protected]
MARKETING 101: INTRODUCTION TO NEW WAVE MARKETING
Jacky Mussry
Deputy CEO of MarkPlus Inc
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This short session will explain about the shift of customer path in this connectivity era where word-of-mouth—particularly positive advocacy—is very crucial in customer purchasing decision. Hence, good marketeers need to consider this and embedded this notion in their marketing plan. On top of that, this session will also discuss the emergence of New Wave era where we can see that there is a big shift from 9 core elements of Legacy Marketing to the 12Cs of New Wave Marketing.
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You will learn:
This session will discuss several new marketing concepts that might be useful for improving your business competitiveness as follows:
– Customer Path: From 4A to 5A
– 9 Core Elements of Marketing in the Legacy Era
– New Wave Marketing: From 9 Core Elements to 12C
– Understanding the Differences between Legacy Era Vs. New Wave Era in Marketing Context
– Real World Examples of New Wave Marketing
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Target Learners:
– Fresh graduates
– Marketeers
– Business Owners
– Entrepreneurs
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Ticket Price: IDR 150,000
(including certificate and light meals)