DIGITAL MARKETING PART II : CRAFTING HUMAN-CENTRIC DIGITAL CONTENT MARKETING TO DISTINGUISH YOUR BRAND
Content Writer Poligrabs Creative Studio
The rise of digital technologies has given a various impact on human behavior – one of which is how people make purchasing choices. For marketeers, it is very essential for you to understanding human goals and behaviors in the digital age for designing our content marketing strategy. By able to understand the human goals and behavior, you will be able to not only increase your brand content engagement, but also increase the sales of your product or service.
In this class, you will find the ultimate guideline to understanding the goals and motivations of our customers and buyers. And then create your own content marketing strategy – starting with the why, the what, the who, when, where and a comprehensive how.
You will learn:
– Introduction to Content Marketing
– Getting to know how to talk to humans through content
– Demographics and Psychographics aspect
– How your brand can succeed using Content Marketing
– Guideline of designing a content marketing strategy
What to Bring?
– Laptop or Mac
Actionable content marketing strategy for businesses and Guideline in creating ideal content for marketing strategies
– New Startup Founder
– CMO, Marketing Director and Marketing Manager
– Students/Fresh Grad with passion in business
– Anyone who interested in digital marketing
Ticket Price: IDR 395.000
(including e-certificate and meals)