DBS aimed to halve global food waste per capita at retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses, by 2030. DBS has expressed value by advocating and revitalizing multiple stakeholders and partners to reduce food waste at the retail, manufacturing, and supply levels. 

Despite DBS's strong brand positioning related to the sustainability narrative. In 2020, they wanted to reinforce their brand positioning around the Zero Food Waste topic and drive awareness, education, and engagement for “Live more, Waste less”. DBS partnered with 19 ecosystem stakeholders to launch multiple campaigns in key markets to reduce or recycle food waste and redistribute up to 50,000 kg of food.

Raising awareness of sustainable living

lingkaranx engineered a pro-cons conversation through social media content and an IG Live session between community experts and KOL that sparks engagements with their followers. lingkaranx designed 4 topics around the Zero Food Waste theme; Mindful Shopping, lingkaranx engaged parenting, food, and sustainability to traveling influencers as well as experts from their respective fields to deliver the message in casual and light manners within their own community. The participants were expected to grow consciousness to build a healthy habitat for all. 

DBS believed that sustainable actions helped people to make a real difference in society. DBS with the users, being committed to sustainability would reduce carbon footprint and if people focus on sustainability, the entire world would benefit and could live in cleaner and healthier living conditions.