Cultivating Entrepreneurial Aspiration among College Students

brand activation

NESCAFE Kickstart is a series of programs for millennials, a generation who like to “start”, to fulfill their ambitions and reach their dreams by kickstarting their entrepreneurial journey. This program series started with a roadshow for campuses in 4 areas and continued with online courses. Afterward, all the candidates can submit their business proposals on the website for a chance to win cash prizes and business mentoring. The big 20 finalists got an opportunity for online mentoring before they presented in front of the judges and the public. In the end, the first winner from all the areas will be facilitated with a business boot camp and product showcase at one of the renowned creative bazaars.

Creating speaker guidelines & modules for campus roadshow, curating & managing speakers for campus roadshow, supervising the presentation & workshop, crafting 3 main topics and developing into syllabus and module for the online course, curating & managing mentors for the online course, creating submission process, template, and assessment, conducting online mentoring for the big 20 finalists, curating & managing mentors for online mentoring, preparing the contents, materials, and templates for the big 20 finalists presentation, guiding the finalists through pre-reading and video materials before the presentation.

We believe that many millennials have an entrepreneurial mind but don’t know how to start or it did not get supported whether by resources or funds. Lingkaran X collaborated with Nescafe to facilitate millennials in order to grow their ideation and pour it into their products and business. The impact that we want to achieve is after this, all the candidates have some provision that we provide in our event whether they are the finalist or not.

Client

Nescafe, Nestle

Challenge

Foster college students' aspirations and desires to build innovative ideas and become entrepreneurs.

Outcome

Business competition for Indonesian college students to fulfill their ambitions by kickstarting their entrepreneurial journey on their own way

Date

Jun - Dec, 2017

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