Increasing Efficiency and Productivity for Creative Workers

brand activation

Since its launch in 2016, Grab for Business has provided integrated transportation solutions for companies, starting with GrabCar and GrabBike. Grab for Business had a new feature for professionals who often need transportation to optimize supporting their jobs. To widen its reach, Grab had a mission to expand its individual users to entrepreneurs and freelancers. Grab for Business believes that professional users can increase efficiency and productivity with seamless rides.

Therefore, Grab collaborated with lingkaran, to tap into lingkaran’s community which had similar target demography such as entrepreneurs, freelancers, and creative workers. The event was hosted by introducing the participants to a Grab Business Account. The session began by requesting participants to switch their Grab Account to Grab Business Account. Through this method, we helped the user acquisition of Grab For Business.

To help them reach their goals, lingkaran created 3 series of talk shows related to freelancing, entrepreneurship, and financial management. Lingkaran collaborated with notable speakers in their respective industries to deliver knowledge and insights on how to start career as a freelancer, how to develop as an entrepreneur, and how to reach financial independence for entrepreneurs.

The participants on the other hand explored the possibility of having Grab Business Account and optimizing the functionality to support their daily use in commuting between locations and finally manage time efficiency.

Client

Grab for Business

Challenge

Acquisition plan for individuals user to use Grab For Business feature.

Outcome

Series of program related to personal development as an entrepreneur and a freelancer, as well as financial management.

Date

Oct, 2019 - Jan, 2020

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