Incubating Jakarta’s Startups to Integrate with MRT Jakarta Ecosystem
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The global SARS-CoV-2 pandemic has affected human life and the economy. Pandemics have devastated almost every major industry in the world, and adapting to that situation was essential. The startup ecosystem, however, has been able to thrive in this difficult moment. Therefore, the MRT incubation program was initiated by PT MRT Jakarta. The MRTJ Incubator Program was an innovation implemented by PT MRT Jakarta in 2020 and aimed to create an urban lifestyle that still prioritized community safety, comfort, and practicality. It is expected that startups can focus on solving problems that may occur, as well as exploring opportunities inside the MRT Jakarta ecosystem.
This program was conducted by PT MRT Jakarta to support startups to continue fostering the local ecosystem. The selected participants for this program experienced a variety of outstanding start-up development benefits, including collaboration with PT MRT Jakarta, contributions to the development of the capital's digital ecosystem, and exploration of new business strategies and benefits. lingkaranx provided the end-to-end service assisting the whole MRTJ Incubator program.
MRTJ Incubator program aimed to encourage startups to utilize larger opportunities to create wider and more impactful solutions for the MRTJ Jakarta ecosystem. Initially, the incubation program required startups to identify and solved problems, developed products or solutions and integrated with the internal of MRT Jakarta. Then, the startups conducted product trials and product evaluations. Fully hearted, the MRT Jakarta team was helping and guiding startups throughout the journey from the introduction to MRT Jakarta, to building the products, integration plan, and product marketing strategy. There, the KPIs were set to ensure the goals at the end. Lastly, lingkaranx conducted a Demo Day to showcase the product/service development within this 3 month period.
Client
MRT Jakarta
Challenge
Curating and Nurturing Jakarta’s Startups as MRT Jakarta ecosystem’s partners.
Outcome
Developing and Executing MRT Jakarta Incubator Program to support impactful solutions for the Jakarta ecosystem within this 3 month period.
Date
Jun - Nov, 2021
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